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Utilize the hot cognition effect for persuasion from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To effectively persuade someone, you must tap into what is known as the "hot cognition effect." This concept is based on the idea that people are more likely to be persuaded when their emotions are engaged and their brains are in a state of heightened arousal. When someone is in this state, they are more receptive to new ideas and more likely to be influenced by the information presented to them. In order to utilize the hot cognition effect for persuasion, you must first understand how it works. When someone is emotionally engaged, their brain releases neurotransmitters that make them more open to new ideas and more likely to remember information that is presented to them. This means that by appealing to someone's emotio...
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