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Use anchor points to guide the audience's perception from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
When presenting your ideas, it is crucial to understand that your audience's perception can be influenced by various factors. One effective way to guide their perception is by using anchor points strategically throughout your pitch. These anchor points serve as reference points that help your audience make sense of the information you are presenting. By strategically placing anchor points at key moments in your pitch, you can control the flow of the conversation and ensure that your audience is following along with your main points. These anchor points act as markers that highlight important information and help the audie...
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