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Secure commitment from the audience before closing the deal from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To successfully close a deal, you have to ensure that you secure commitment from your audience beforehand. This means that you need to get them on board with your idea or proposal before attempting to finalize the agreement. By doing so, you set yourself up for a smoother and more successful closing process. Securing commitment from your audience involves getting them to agree with your key points or acknowledge the value of your offering. This can be done through various techniques, such as asking leading questions, highlighting benefits, or addressing any concerns they may have. The goal is to build rapport and trust with your audience so that they are more receptive to your closing pitch. One way...
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