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Develop a compelling backstory for your pitch from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

To make your pitch more engaging and memorable, you need to create a compelling backstory that captures the attention of your audience. Think of your backstory as the introduction to a great story - it sets the stage, introduces the characters, and creates intrigue. It allows you to connect with your audience on a more personal level and helps them understand the context of your pitch. A compelling backstory should be relevant to your pitch and highlight the key points you want to convey. It should be concise, yet compelling, and draw the audience in from the start. By weaving a narrative into your pitch, you can create an emotional connection with your audience and make your message more impactful. When developing your backstory, consider the following quest...
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    Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

    Oren Klaff

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