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Develop a compelling backstory for your pitch from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To make your pitch more engaging and memorable, you need to create a compelling backstory that captures the attention of your audience. Think of your backstory as the introduction to a great story - it sets the stage, introduces the characters, and creates intrigue. It allows you to connect with your audience on a more personal level and helps them understand the context of your pitch. A compelling backstory should be relevant to your pitch and highlight the key points you want to convey. It should be concise, yet compelling, and draw the audience in from the start. By weaving a narrative into your pitch, you can create an emotional connection with your audience and make your message more impactful. When developing your backstory, consider the following questions: What is the problem or opportunity that led to the creation of your pitch? Who are the key players involved, and what are their motivations? How did you come up with your idea, and what makes it unique? By answering these questions, you can create a narrative that resonates with your audience and makes your pitch more memorable. Remember, a compelling backstory is not just about storytelling - it's about setting the stage for your pitch and making a lasting impression. By crafting a narrative that captures the imagination of your audience, you can increase the likelihood of winning them over and achieving your objectives. So take the time to develop a compelling backstory for your pitch, and watch as your presentation becomes more persuasive and engaging.
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