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Create tension to keep the audience engaged from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
When presenting your pitch, it is essential to create tension in order to keep your audience engaged. Tension is what grabs their attention and makes them want to know more. It is what keeps them on the edge of their seats, eager to hear what you have to say next. By creating tension, you are able to maintain the interest of your audience and prevent them from losing focus or getting bored. One way to create tension is by introducing a problem or challenge that needs to be addressed. By highlighting a specific issue, you immediately capture the attention of your audience and draw them into the story you are telling. This problem serves as the foundation for the rest of your pitch, as you gradually unravel how your solution can effectively resolve it. Another way to create tension is by introducing a sense of urgency or importance to your pitch. By emphasizing the timeliness or significance of your proposal, you make your audience feel compelled to pay attention and consider what you have to say. This urgency adds a layer of suspense to your presentation, keeping your audience interested and engaged throughout. Additionally, using storytelling techniques can help to create tension and maintain audience engagement. By weaving a narrative that unfolds gradually, you are able to build suspense and intrigue, keeping your audience guessing about what will happen next. Storytelling allows you to connect with your audience on an emotional level, making your pitch more memorable and impactful.- Creating tension in your pitch is crucial for keeping your audience engaged. By presenting a problem, emphasizing urgency, and using storytelling techniques, you can effectively capture the interest of your audience and compel them to listen to what you have to say. Tension is the key to a successful pitch that resonates with your audience and leaves a lasting impression.
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