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Focusing on benefits can persuade others to take action from "summary" of Persuasão by Maytê Carvalho

When trying to persuade others to take action, it is essential to focus on the benefits that will result from that action. By highlighting the positive outcomes that can be achieved, individuals are more likely to be convinced to follow through with the desired course of action. This is because people are generally motivated by the potential rewards or advantages they stand to gain from a particular decision or behavior. When presenting a persuasive argument, it is important to clearly articulate the benefits that the other person will experience if they choose to act in the way you are suggesting. This means outlining how their lives will be improved, what advantages they will enjoy, and what positive consequences will result from their actions. By painting a vivid picture of these benefits, you can make the proposition more enticing and appealing to the individual you are trying to persuade. Moreover, focusing on benefits helps to address the fundamental question that most people have when making a decision: "What's in it for me?" By demonstrating how the proposed action will directly benefit the other person, you are more likely to capture their interest and motivate them to take the desired action. This approach taps into individuals' self-interest and appeals to their desire for personal gain and fulfillment. In addition, emphasizing benefits can also help to overcome any potential objections or resistance that the other person may have. By showcasing the positive outcomes and rewards that await them, you can counter any doubts or hesitations they may have about taking action. Highlighting the benefits can reassure them that their decision will lead to favorable results and encourage them to move forward with confidence.
  1. By focusing on benefits when trying to persuade others, you can effectively influence their behavior and actions. By highlighting the advantages and positive outcomes that will result from following through with a particular course of action, you can make your argument more compelling and convincing. This approach appeals to individuals' self-interest, addresses their underlying motivations, and helps to overcome any objections or hesitations they may have. In this way, emphasizing benefits can be a powerful tool for persuading others to take action.
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Persuasão

Maytê Carvalho

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