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Finding common ground can help in persuading others from "summary" of Persuasão by Maytê Carvalho
When trying to persuade others, it is essential to establish a connection with them. Finding common ground is a powerful tool in building this connection, as it creates a sense of understanding and mutual respect. By identifying shared beliefs, values, or experiences, you can bridge the gap between yourself and the person you are trying to persuade. When you find common ground with someone, you are essentially saying, "I see where you're coming from, and I can relate to that." This acknowledgment helps to validate the other person's perspective and makes them more receptive to your own ideas. It creates a sense of camaraderie and shared purpose, which can be instrumental in getting them to see things from your point of view. Moreover, finding common ground can also help you tailor your arguments more effectively. By understanding what resonates with the other person, you can frame your message in a way that is most likely to appeal to them. This personalized approach shows that you have taken the time to consider their perspective, making them more inclined to listen to what you have to say. Additionally, finding common ground can help to defuse any potential conflict or hostility. When people realize that they have something in common with each other, it humanizes the interaction and reduces the likelihood of confrontation. Instead of seeing each other as adversaries, they start to see each other as allies with a shared goal.- Finding common ground is a crucial element in the art of persuasion. It establishes a connection, builds rapport, and increases receptivity to your message. By acknowledging shared beliefs or experiences, you can create a sense of understanding and mutual respect that is essential in convincing others to see things from your perspective.
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