Political campaigns increasingly target specific demographic groups from "summary" of The Big Sort by Bill Bishop
In the realm of politics, the landscape has shifted dramatically in recent years. The days of broad, sweeping campaign messages that aim to appeal to the masses are becoming a thing of the past. Instead, a new strategy has emerged - one that involves targeting specific demographic groups with tailored messages designed to resonate with their unique interests and concerns. This trend is aptly illustrated in the way political campaigns are now being run. Gone are the days of one-size-fits-all messaging that assumes all voters are alike in their beliefs and values. Instead, campaigns are increasingly utilizing sophisticated data analysis techniques to identify and target specific segments of the population that are most likely to be swayed by their message. This shift towards targeting specific demographic groups is a reflection of the broader societal trend known as "The Big Sort." As Americans have become inc...
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