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Encouraging commitment can lead to successful persuasion outcomes from "summary" of Persuasão by Maytê Carvalho
Encouraging commitment in your audience is a powerful tool in the art of persuasion. When individuals are committed to a certain idea or course of action, they are more likely to be swayed by persuasive arguments that align with their existing beliefs and values. This is because commitment creates a sense of personal investment in the outcome, making individuals more open to being persuaded. By fostering commitment in your audience, you are essentially laying the groundwork for successful persuasion. This can be achieved by getting individuals to take small, incremental steps towards your desired outcome. These steps could be as simple as asking for their opinion on a related topic or getting them to make a small commitment that alig...
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