Building trust is fundamental in influence from "summary" of Influence, New and Expanded by Robert B Cialdini
Building trust is fundamental in influence. When people trust us, they are more likely to listen to what we have to say and be influenced by our opinions and suggestions. Trust creates a sense of security and reliability, making others more willing to follow our lead. In order to build trust, we need to demonstrate honesty and integrity in our actions and words. When we are consistent and genuine in our behaviors, others are more likely to trust us. Trust is fragile and easily broken, so it is important to maintain trust through ongoing positive interactions. One way to b...
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