Seek to add value with every communication from "summary" of Permission Marketing by Seth Godin
When communicating with your audience, whether it be through email, social media, or any other channel, always aim to provide value. Your audience's attention is precious, so make sure that every interaction they have with your brand is meaningful and worthwhile. This means that every message you send should offer something of value to the recipient, whether it's information, entertainment, or a special offer. By consistently adding value with every communication, you are building a relationship of trust with your audience. They will come to see you as a reliable source of information and will be more likely to engage with your messages in the future. This is crucial in the world of permission marketing, where you are seeking your audience's permission to communicate with them. One way to add value with ...
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