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Engage in ongoing dialogues from "summary" of Permission Marketing by Seth Godin
The key to successful marketing in today's cluttered environment is engaging in ongoing dialogues with your audience. This means more than just sending out occasional messages or advertisements. It means creating a two-way conversation that allows you to truly connect with your customers. By engaging in ongoing dialogues, you can build relationships with your audience. You can learn more about their needs, preferences, and behaviors, which allows you to tailor your marketing messages to be more relevant and effective. This not only increases the likelihood of a sale but also helps to foster loyalty and advocacy among your customers. One of the benefits of ongoing dialogues is the opportunity to gather valuable feedback from your audience. By listening to what they have to say, you can identify areas for improvement and make adjustments to your products or services. This can help you stay ahead of the competition and ensure that you are meeting the needs of your customers. In addition to gathering feedback, ongoing dialogues also allow you to provide value to your audience. By offering useful information, tips, or resources, you can position yourself as a trusted advisor and build credibility with your customers. This not only helps to strengthen your relationships but also increases the likelihood that your audience will engage with your marketing messages in the future.- Engaging in ongoing dialogues is essential for modern marketers who want to cut through the noise and connect with their audience on a deeper level. By fostering two-way conversations, gathering feedback, and providing value, you can build stronger relationships, drive loyalty, and achieve better results with your marketing efforts.
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