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Use the power of "No" to gain control from "summary" of Never Split the Difference by Chris Voss,Tahl Raz

The key to gaining control in a negotiation is to harness the power of "No." By using this two-letter word effectively, you can steer the conversation in your favor and ultimately achieve your desired outcome. When you say "No" in a negotiation, you are asserting your boundaries and setting the tone for the interaction. Saying "No" allows you to establish control over the conversation and create a sense of urgency for the other party to listen to your perspective. It also demonstrates that you are not willing to settle for anything less than what you want. By using this powerful word strategically, you can shift the balance of power in your favor and increase your chance...
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    Never Split the Difference

    Chris Voss

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