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People are driven by emotions in negotiations from "summary" of Never Split the Difference by Chris Voss,Tahl Raz

In any negotiation, emotions play a critical role in driving people's decisions and actions. The common misconception is that negotiations are purely rational and logical processes, but this couldn't be further from the truth. Emotions have a powerful influence on how individuals approach negotiations, make decisions, and ultimately reach agreements. When emotions come into play during a negotiation, they can significantly impact the outcome. People's emotions can cloud their judgment, leading them to make irrational decisions or take actions that are not in their best interest. Understanding the role of emotions in negotiations is essential for negotiators to navigate through the process successfully. Negotiators must be aware of their own emotions as well as those of the other party. By recognizing and acknowledging their emotions, negotiators can better control their responses and approach the negotiation with a clear and focused...
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    Never Split the Difference

    Chris Voss

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