Understanding the needs and desires of others is essential from "summary" of How to Influence People and Become A Master of Persuasion by Clark John
To truly become a master of persuasion, one must possess the ability to understand the needs and desires of others. This skill is not just a nice-to-have, but rather, it is an essential trait that can make or break your ability to influence people effectively. When you take the time to understand what motivates someone, what they value, and what they are seeking, you are better equipped to tailor your message in a way that resonates with them. People are more likely to be swayed by someone who takes the time to empathize with them and address their specific needs and desires. Imagine trying to sell a product to someone without knowing anything about them. You might be able to make a generic pitch, but...
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