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Creating scarcity can increase the perceived value of a product or service from "summary" of Maximum Influence by Kurt Mortensen
Creating scarcity is a powerful tool that marketers use to make their products or services more desirable. When something is scarce, people tend to perceive it as more valuable because they believe it is in high demand and limited supply. This scarcity principle taps into people's fear of missing out and drives them to take action before it's too late. By creating scarcity around a product or service, you can increase its perceived value in the eyes of consumers. When something is readily available, people may not see the urgency in purchasing it. However, when there is a limited quantity or a time-sensitive offer, people are more likely to see the value in what...
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