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Engage the audience emotionally in your pitch from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
To grab someone's attention and hold it, you must appeal to their emotions. People make decisions based on their emotions, not on logic. So, if you want to win them over, you have to engage them emotionally in your pitch. One way to do this is by telling a compelling story that evokes feelings of empathy, excitement, or inspiration. Stories have a unique power to captivate an audience and make your message more memorable. By weaving in personal anecdotes or examples that resonate with your listeners, you can create a strong emotional connection that will keep them engaged. Another way to engage your audience emotionally is by using vivid language and imagery that stirs their imagination. Paint a viv...
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