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Communities foster deeper connections between brands and consumers from "summary" of Marketing 4.0 by Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Brands today recognize the power of communities in building authentic relationships with consumers. A community provides a platform for individuals to engage, share experiences, and form bonds over shared interests. This collective interaction creates a sense of belonging, turning consumers into brand advocates. When brands actively participate in these communities, they humanize themselves, moving beyond mere transactions to meaningful exchanges. This engagement fosters loyalty and emotional connection, as consumers feel understood and valued. Brands can listen to feedback, adapt their offerings, and create personalized experiences that resonate with community members. Communities often serve as a so...
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