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Designing for emotions creates memorable experiences from "summary" of Mapping Experiences by James Kalbach
Designing for emotions is about creating an emotional connection between a product or service and its users. When people feel a strong emotion while interacting with a product, they are more likely to remember that experience. This is because emotions have a powerful impact on memory - they help us encode and retrieve information more effectively. To design for emotions, we need to understand the various emotions that users may experience during their interactions with a product. This involves conducting research to uncover the different emotional states that users may go through, and mapping out these emotional journeys. By doing so, we can identify the key touchpoints where we can evoke specific emotions in users. Emotions can be positive or negative, and they can range from joy and excitement to frustration and disappointment. By designing for both positive and negative emotions, we can create a more holistic and memorable user experience. For example, by incorporating elements of surprise and delight into a product, we can evoke positive emotions in users and make the experience more enjoyable. On the other hand, by addressing pain points and reducing sources of frustration, we can minimize negative emotions and create a more pleasant experience for users. By designing for emotions in this way, we can create experiences that resonate with users on a deeper level and leave a lasting impression.- Designing for emotions is about creating experiences that are not only functional and usable but also emotionally engaging and memorable. By understanding the role that emotions play in shaping user experiences, we can create products and services that truly resonate with users and leave a lasting impact.
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