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Recognizing the impact of authority in persuasion from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
Understanding the impact of authority in persuasion is crucial when trying to influence others. Authority figures hold a certain level of power and respect in society, which can greatly affect the way people perceive and respond to their messages. This influence can be used to one's advantage when trying to persuade others to agree with a certain point of view or take a particular course of action. In the realm of persuasion, individuals who are seen as experts or in positions of authority are more likely to be believed and trusted by others. This is because people tend to defer to those who possess knowledge, experience, or a higher status in a given field. By leveraging this authority, individuals can effectively sway others to see things from their perspective or to follo...
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