The power of association can shape perceptions and behavior from "summary" of Magic Words by Jonah Berger
When we think about the world around us, we often rely on mental shortcuts to make sense of things quickly. One of these shortcuts is the power of association. Our brains are constantly making connections between different ideas, objects, and experiences, helping us navigate our environment and make sense of the world. These associations can shape our perceptions and behavior in powerful ways, influencing how we think, feel, and act. For example, imagine you see a brand logo that is associated with luxury and sophistication. This association can lead you to perceive the brand as high-quality and desirable, influencing your purchasing decisions and behavior. Simil...
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