Use a structured approach to manage creativity from "summary" of Managing Creativity and Innovation in the Workplace by Institute of Leadership & Management
Creativity is a key driver of innovation in the workplace. However, managing creativity can be a challenging task. It is important to have a structured approach in place to effectively harness and channel creative ideas within an organization. A structured approach provides a framework for managing the creative process, ensuring that it is purposeful and goal-oriented. By using a structured approach, organizations can create an environment that nurtures creativity while also ensuring that it is aligned with the overall objectives of the business. This approach involves setting clear goals and objectives for creative projects, establishing processes for generating and evaluating ideas, and creating a system for implementing and monitoring innovative solutions. One of the key benefits of using a structured approach to manage creativity is that it helps to streamline the creative process. By establishing a clear framework for how creative ideas are generated, evaluated, and implemented, organizations can avoid wasting time and resources on ideas that may not align with their strategic priorities. Additionally, a structured approach can help to ensure that creative ideas are properly evaluated and implemented. By establishing criteria for evaluating ideas and processes for implementing them, organizations can increase the likelihood of success for innovative projects.- Using a structured approach to manage creativity can help organizations to effectively harness the creative potential of their employees and drive innovation within the workplace. By providing a framework for creativity that is purposeful and goal-oriented, organizations can maximize the impact of creative ideas and ensure that they are aligned with the overall objectives of the business.
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