Summary of Managing Creativity and Innovation in the Workplace

Managing Creativity and Innovation in the Workplace by Dr. Fiona Mcquarrie documents the creative process in the workplace and explores why it is so important, how to foster creativity, assessment, and improvement in the workplace, and how to sustain innovation. Dr. Mcquarrie blends business theory with practical application and examines how comprehensive innovation can occur. She explains how to use chaos as a tool to create order, how to create an open environment to foster creativity, ways to track and measure success, and how to train creative thinking. This book provides the necessary tools and frameworks to help managers of all levels successfully generate, implement, and track successful innovation and creativity initiatives.