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Use surprising elements to keep the audience interested from "summary" of Made to Stick by Chip Heath,Dan Heath
To keep the audience interested, it's important to inject an element of surprise into your message. Surprising elements capture attention and create intrigue, stimulating the audience's curiosity and making them more receptive to the message being conveyed. When something unexpected is introduced into the narrative, it disrupts the audience's expectations and engages them on a deeper level. Surprise can take many forms - a counterintuitive statement, a shocking statistic, a compelling anecdote, or a unique visual element. Whatever form it takes, the key is to present it in a way that is both relevant and impactful to the central message. This unexpected element should not only grab attention but also serve to enhance the overall meaning and memorability of the message. By incorporating surprising elements into your communication, you can break through the noise and monotony that often characterizes mass messaging. When the audience is caught off gu...
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