Framing strategies affect consumer perception from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
When it comes to marketing, how a message is framed can significantly impact how consumers perceive it. Framing strategies play a crucial role in shaping consumer perception by presenting information in a certain way that influences how it is interpreted. These strategies can be used to highlight certain aspects of a product or service while downplaying others, ultimately guiding consumers towards a specific conclusion or decision.
The way information is framed can trigger different emotional responses in consumers, affecting how they feel about a product or service. By framing a message in a positive light, marketers can evoke feelings of optimism, excitement, or desire in consumers, making them more inclined to make a purchase. On the other hand, framing a message in a negative light can create feelings of fear, anxiety, or urgency, prompting consumers to take action to avoid potential consequences.
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