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Foster a sense of belonging with the message from "summary" of Made to Stick by Chip Heath,Dan Heath
Creating a message that fosters a sense of belonging is crucial for making ideas stick. When people feel connected to a message, they are more likely to remember it and act upon it. This sense of belonging can be achieved by making the audience feel like they are part of a larger community or group. By emphasizing shared values, experiences, or goals, the message becomes more relatable and meaningful to the audience. To foster a sense of belonging with the message, it is important to use language and imagery that resonates with the audience. This could involve using inclusive pronouns like "we" and "us" to create a sense of unity. By making the audience feel like they are part of a collective effort, the message becomes ...
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