Language can be used strategically for persuasion from "summary" of Language Awareness in Business and the Professions by Erika Darics
The strategic use of language for persuasion is a key concept that is essential for achieving success in various business and professional contexts. Language is a powerful tool that can be wielded effectively to influence and persuade others to adopt a certain point of view or take a specific course of action. Effective persuasion through language involves careful consideration of various linguistic strategies and techniques. These may include the use of rhetorical devices, persuasive appeals, and linguistic framing to shape the way a message is perceived by the audience. By selecting the right words, phrases, and linguistic structures, a speaker or writer can effectively convey their message and influence the beliefs or actions of others. One important aspect of using language strategically for persuasion is the ability to tailor ...
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