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The power of authority can be used to sway opinions and influence behavior from "summary" of Influence by Robert B. Cialdini
One of the most potent tools in the hands of an influencer is the power of authority. When someone in a position of authority speaks, people tend to listen and follow what they say. It is a natural tendency for individuals to defer to those who are perceived as experts or leaders. This deference to authority figures can have a significant impact on shaping opinions and influencing behavior. Authority figures are seen as possessing knowledge, expertise, and credibility in their respective fields. As a result, their words are often taken as gospel truth by others. People are more likely to trust and believe in the information provided by someone in a position of authority, even if the information may not be entirely accurate or reliable. The power of authority can be used to sway o...
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