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Social proof shapes decisions from "summary" of Influence, New and Expanded by Robert B Cialdini

The concept of social proof shaping decisions is a powerful force that influences our behavior in various situations. People tend to look to others to determine what is correct or appropriate, especially in situations where they are uncertain or unfamiliar. This tendency to rely on the actions and opinions of others as a guide for our own behavior is deeply ingrained in human psychology. When we see others engaging in a particular behavior or endorsing a certain product, we are more likely to follow suit. This is because we perceive these actions as a form of social proof – evidence that the behavior or product is desirable or acceptable. This phenomenon is especially pronounced when we are unsure of what to do or when we are faced with a large amount of information to process. Social proof can take many forms, from the behavior of our pe...
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    Influence, New and Expanded

    Robert B Cialdini

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