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Liking someone can make us more receptive to their influence from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
When we like someone, we are more inclined to agree with them and be influenced by their opinions and suggestions. This is because we tend to trust those we like, assuming that they have our best interests at heart. We are also more likely to overlook any flaws or weaknesses in their arguments, simply because we have a positive emotional connection with them. This phenomenon can be seen in various aspects of our lives, from everyday interactions with friends and family to important decision-making processes in business and politics. For example, a salesperso...
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