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Liking someone can make us more receptive to their influence from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
When we like someone, we are more inclined to agree with them and be influenced by their opinions and suggestions. This is because we tend to trust those we like, assuming that they have our best interests at heart. We are also more likely to overlook any flaws or weaknesses in their arguments, simply because we have a positive emotional connection with them. This phenomenon can be seen in various aspects of our lives, from everyday interactions with friends and family to important decision-making processes in business and politics. For example, a salesperson who builds rapport with a potential customer is more likely to make a sale, even if their product is not the best option. Similarly, a politician who is charismatic and likeable may gain more support from voters, regardless of their policies or track record. In social psychology, this concept is known as the "liking principle" and it plays a significant role in the way we form relationships and make choices. By understanding how liking influences our behavior, we can become more aware of when we are being swayed by others and make more informed decisions.- Being aware of the power of liking can help us navigate the complex world of influence and persuasion more effectively. By recognizing when we are being influenced by someone we like, we can take a step back, evaluate the situation objectively, and make choices that align with our true values and beliefs. In this way, we can protect ourselves from being manipulated and ensure that our decisions are based on rationality rather than emotion.
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