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Believe in the product or service you are selling from "summary" of Sell Or Be Sold by Grant Cardone

When you engage in selling, you must have faith in what you are offering. If you don't believe in your product or service, how can you expect others to believe in it? Your conviction is crucial in the sales process. When you are truly convinced of the value of what you are selling, your enthusiasm and confidence will shine through in your interactions with potential customers. Belief in your product or service is not just about reciting features and benefits - it goes much deeper. It is about having a genuine understanding of how your offering can improve the lives of your customers. When you truly believe in what you are selling, you are not just pushing a product - you are offering a solution to a problem or a way to enhance someone's life. Your belief in your product or service will give you the resilience and determination needed to overcome objections and rejections. It will help you stay motivated and focused, even in...
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    Sell Or Be Sold

    Grant Cardone

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