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Be persistent in pursuing sales opportunities from "summary" of How to Sell Anything to Anybody by Joe Girard
Persistence is key in the world of sales. You can't expect to make big sales if you give up after just one attempt. Sales opportunities are like hidden treasures - you have to keep digging until you find them. It's not enough to make a few calls and then move on to the next prospect. You have to keep pushing, keep following up, keep showing your potential customers that you are serious about helping them. Think about it - how many times have you bought something after just one interaction with a salesperson? Probably not very often. Most of the time, it takes multiple contacts before a customer is ready to make a purchase. That's why persistence is so important. You have to be willing to put in the time and effort to nurture those relationships and keep the lines of communication open. But persistence doesn't mean being annoying or pushy. It's about being consistent and reliable. It's about showing up when you say you will, following through on your promises, and always being there to support your customers. People want to do business with someone they can trust, someone who will be there for them when they need help. By being persistent in pursuing sales opportunities, you are showing your customers that you are that person. So don't give up when a prospect says no or doesn't respond to your initial outreach. Keep trying, keep reaching out, keep looking for ways to add value and build rapport. Eventually, your persistence will pay off, and you'll find those hidden treasures that will lead to big sales. Remember, the more you put into your sales efforts, the more you will get out of them. So keep pushing forward, keep grinding, and keep pursuing those sales opportunities with determination and enthusiasm.
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