Finding common ground can help in gaining cooperation from "summary" of How to Influence People and Become A Master of Persuasion by Clark John
When attempting to influence others and gain their cooperation, one powerful strategy is to find common ground. By identifying shared interests, beliefs, or values with the person you are trying to persuade, you can establish a connection that fosters mutual understanding and trust. This common ground serves as a foundation upon which you can build a more cooperative relationship. People are generally more receptive to those who they perceive as similar to themselves. When you highlight similarities or points of agreement between you and the other person, you create a sense of camaraderie that can break down barriers to cooperation. This shared understanding can help bridge any differences that may exist and create a more positive environment for ...
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