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Use unexpected twists to grab the audience's attention from "summary" of Made to Stick by Chip Heath,Dan Heath
When we communicate with our audience, we must remember that attention is a scarce resource. People are bombarded with information from all angles, making it challenging for our message to stand out. One way to overcome this obstacle is to use unexpected twists in our communication. These twists serve as a hook, grabbing the audience's attention and holding it throughout the message. By introducing unexpected elements into our communication, we create a sense of surprise and intrigue that captivates the audience. This can be achieved through the use of unexpected stories, statistics, or examples that challenge the audience's preconceived notions and make them...
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