Follow up with customers consistently from "summary" of How I Raised Myself From Failure to Success in Selling by Frank Bettger
One of the most crucial aspects of successful selling is maintaining regular communication with customers. This means staying in touch with them consistently, following up on previous interactions, and keeping them informed about new products or services that may be of interest to them. By following up with customers on a regular basis, you demonstrate your commitment to providing excellent service and building a strong relationship with them. This not only helps to maintain their trust and loyalty but also keeps you top of mind when they are ready to make a purchase. Consistency is key when it comes to following up with customers. By establishing a regular schedule for communication, whether it be through phone calls, emails, or in-person visits, you can ensure that you are always on their radar. This helps to prevent you from being forgotten or overlooked in a competitive market. Furthermore, consistent follow-up allows you to address any concerns or questions that customers may have, and to provide them with the information they need to make an informed decision. By staying in touch regularly, you can also anticipate their needs and offer solutions before they even realize they need them. In addition, following up with customers consistently shows that you value their business and are willing to go the extra mile to ensure their satisfaction. This personal touch can set you apart from competitors who may not be as diligent in their customer interactions.- By making a habit of following up with customers consistently, you can strengthen your relationships, increase customer loyalty, and ultimately drive sales success. It is a simple yet powerful strategy that can make a significant difference in your selling efforts.
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