Build strong relationships with customers from "summary" of How I Raised Myself From Failure to Success in Selling by Frank Bettger
One of the most important principles in selling is to show genuine interest in your customers. By taking the time to get to know them on a personal level, you can build a strong relationship based on trust and rapport. This means asking them about their lives, their interests, and their needs, and truly listening to what they have to say. When you show customers that you care about them as individuals, they are more likely to feel valued and respected. This, in turn, can lead to increased loyalty and repeat business. It's not just about making a sale; it's about building long-lasting relationships that benefit both parties. Another key aspect of building strong relationships with customers is to always follow through on your promises. If you say you're going to do something, make sure you do it. This shows customers that they can rely on you and trust you to deliver on your commitments. Consistency is also crucial in maintaining strong relationships. By consistently providing excellent products and service, you can build a reputation as a reliable and trustworthy salesperson. Customers will appreciate your dependability and be more likely to return to you in the future.- Building strong relationships with customers is about treating them with respect, listening to their needs, and following through on your promises. By doing so, you can establish yourself as a trusted partner and create a loyal customer base that will support your success in selling.
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