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Find your Hedgehog Concept what you are deeply passionate about, can be the best in the world, and drives your economic engine from "summary" of Good to Great by Jim Collins
The Hedgehog Concept is not a goal, strategy, or intention. It is an understanding - a deep understanding of what you can be the best at, what you are deeply passionate about, and what drives your economic engine. It is the intersection of these three circles that defines your Hedgehog Concept. The first circle, what you can be the best at, requires a clear understanding of what your organization can excel at. This is not about being good at many things, but about identifying the one thing that sets you apart from the rest. It is about focusing on your core competencies and building on them to become truly exceptional in your field. The second circle, what you are deeply passionate about, is about aligning your work with your values and beliefs. It is about doing what you love and loving what you do. When you are deeply passionate about your work, you are more likely to invest the time and effort needed to excel in your chosen field. The third circle, what drives your economic engine, is about finding the intersection between profitability and sustainability. It is about understanding how your organization can generate the resources it needs to thrive in the long term. This requires a clear understanding of your market, your customers, and your competitive advantage. When these three circles intersect, you have found your Hedgehog Concept. It is the sweet spot where passion, expertise, and economic viability come together to create a winning formula for success. By focusing on your Hedgehog Concept and aligning your efforts with it, you can build a truly great organization that stands out from the competition and achieves lasting success.
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