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Set high aspirations but remain realistic from "summary" of Getting to Yes by Roger Fisher,William Ury,Bruce Patton

When entering into negotiations, it is crucial to have high aspirations. Setting ambitious goals can push us to strive for the best possible outcome. By aiming high, we create an opportunity to achieve more than we initially thought possible. However, it is equally important to remain realistic throughout the negotiation process. Being realistic means grounding our aspirations in facts and objective criteria. It requires us to assess the situation carefully and consider all relevant information. By staying realistic, we can avoid making unreasonable demands or setting unattainable goals. This approach helps us maintain credibility ...
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    Getting to Yes

    Roger Fisher

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