Gen Z is shaping the future of marketing from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Gen Z, the generation born between 1995 and 2010, is a force to be reckoned with in the world of marketing. With their digital savvy and innate ability to navigate the online world, Gen Zers are changing the game when it comes to how brands connect with consumers. This generation is characterized by their short attention spans, desire for authenticity, and preference for visual content over text. One of the key ways in which Gen Z is shaping the future of marketing is through their reliance on social media platforms. Platforms like Instagram, Snapchat, and TikTok are where Gen Zers spend a significant amount of their time, and brands that want to reach this audience need to have a strong presence on these platforms. Gen Zers are not only consuming content on social media, but they are also creating it themselves, whether...
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