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Emotions: key driver of decisionmaking from "summary" of Gatilhos mentais by Gustavo Ferreira
Emotions play a fundamental role in the decision-making process. Our choices are often guided by how we feel rather than by rational thinking. When faced with a decision, our emotions can heavily influence the outcome, leading us to make choices that may not necessarily be the most logical or rational. Emotions have the power to sway our decisions because they tap into our deepest desires, fears, and motivations. When we feel a strong emotion, such as excitement or fear, it can cloud our judgment and lead us to act impulsively. This is why advertisers and marketers often use emotional triggers to appeal to consumers, as they know that...
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