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Anchoring: first piece of information influences decisions from "summary" of Gatilhos mentais by Gustavo Ferreira
Anchoring is a powerful psychological trigger that influences the decisions we make. This concept suggests that the first piece of information we receive can have a significant impact on our subsequent choices. It acts as a mental reference point, shaping our perception and guiding our decision-making process. Think of anchoring as a mental shortcut that our brains use to make sense of the world around us. When we are presented with a piece of information, whether it be a price, a value, or a suggestion, our minds latch onto it and use it as a baseline for comparison. This initial reference point then colors our judgment and affects how we evaluate new information. For example, imagine you are shopping for a new laptop and the first one you see is priced at $1000. This initial price sets the tone for the rest of your shopping experience. Subconsciously, you may now view laptops priced at $800 as a bargain, while those priced at $1200 seem overpriced. Your perception of value has been ...
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