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Tailoring messages to the audience is crucial from "summary" of Persuasão by Maytê Carvalho
When it comes to persuasion, one of the most important factors to consider is the audience. Tailoring messages to the specific group of people you are trying to persuade is crucial. This means taking into account their values, beliefs, interests, and preferences. By doing so, you can create a message that resonates with them on a deeper level and increases the likelihood of them being persuaded. For example, if you are trying to persuade a group of environmentalists to support a new conservation initiative, you would want to focus on how the initiative aligns with their values of protecting the environment and preserving natural resources. On the other hand, if you are trying to persuade a group of business ...
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