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Marketing management involves identifying and meeting customer needs from "summary" of Fundamentals of Management (For B.Com, BBA, BBM and BMS) by J.P. Pathak
Marketing management is all about understanding the needs and wants of customers. It is essential for companies to identify what customers are looking for so that they can tailor their products and services to meet those needs effectively. By doing so, businesses can gain a competitive edge in the market and attract loyal customers who are satisfied with what they offer. To identify customer needs, marketing managers must conduct thorough market research to gather relevant data and insights. This may involve analyzing consumer behavior, ...
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