Research your target market thoroughly from "summary" of Seven Steps to a Successful Business Plan by Al Coke
When you are embarking on the journey of creating a business plan, one of the most crucial steps that you must take is to thoroughly understand your target market. This means going beyond just surface-level knowledge and delving deep into the intricacies of who your potential customers are, what they need, and how they behave. It is not enough to simply have a general idea of who your target market is; you must be able to paint a detailed picture of them in your mind. To do this effectively, you need to gather as much information as possible through various research methods. This coul...
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