Create a customized solution for each customer from "summary" of The New Strategic Selling by Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja
Creating a customized solution for each customer is essential in today's competitive business environment. This approach involves taking the time to truly understand the unique needs and challenges of each individual customer. By doing so, you can tailor your products or services to meet those specific requirements, ultimately increasing the likelihood of closing the sale.
One key aspect of creating a customized solution is conducting thorough research on the customer. This includes understanding their industry, business model, target market, and any current pain points they may be experiencing. By gathering this information, you can position yourself as a trusted advisor who is genuinely interested in helping the customer solve their problems.
Once you have a solid understanding of the cus...
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