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Leaders should prioritize customercentric approaches in decision making from "summary" of Fit for Growth by Vinay Couto,John Plansky,Deniz Caglar

Customer-centric decision-making revolves around understanding and addressing the needs, preferences, and behaviors of customers as the primary focus of a business strategy. This approach demands that leaders cultivate a deep empathy for customers and integrate their insights into every aspect of organizational planning and execution. By placing customers at the core, businesses can better identify opportunities for innovation, enhance customer experiences, and ultimately drive loyalty. To effectively implement this mindset, leaders must gather and analyze customer data, allowing insights to inform strategic choices rather than relying solely on internal metrics or industry trends. Engaging with customers through feedback loops and direct interaction fosters a culture where their voices are integral to shaping products and serv...
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    Fit for Growth

    Vinay Couto

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