Focus on building trust and rapport with your customers from "summary" of Exactly How to Sell by Phil M. Jones
Developing a strong relationship with your customers is the cornerstone of successful selling. Trust and rapport are the keys to unlocking the door to long-term partnerships and repeat business. To build trust, you must first prove yourself to be reliable and dependable. Show up on time, follow through on your promises, and consistently deliver on your commitments. When your customers know they can count on you, they will be more inclined to trust you with their business. Rapport, on the other hand, is all about building a connection with your customers on a personal level. Show genuine interest in their lives, listen actively to their needs and concerns, and make an effort to understand their perspective. When you take the time to establish rapport, your customers will feel valued and respected, making them more likely to engage with you in a meaningful way. Remember, trust and rapport are not built overnight. It takes time and effort to cultivate these essential qualities in your customer relationships. Stay consistent in your actions, be patient, and always prioritize the needs of your customers above all else. By focusing on building trust and rapport with your customers, you will lay the foundation for a successful selling career.
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