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Confidence is key in sales from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern
Confidence is not just a nice-to-have quality in sales; it is an absolute necessity. It is the foundation upon which successful sales interactions are built. When you exude confidence, you instill trust and credibility in your potential customers. They are more likely to believe in the value of what you are selling if they believe in you. Confidence is contagious. When you approach a sales situation with confidence, your prospects will pick up on that energy and respond positively. They will be more inclined to listen to what you have to say and consider your offer seriously. On the other hand, if you appear unsure or hesitant, it will create doubt in the minds of your prospects, making it harder to close the deal. Confidence is not about being arrogant or overbearing. It is about having faith in yourself and your abilities. It is about knowing your product inside and out and being prepared to answ...
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